1/1/2024 0 Comments Healthnut kardashianHis 43,000 followers appreciated his honesty. “o remember as you look through your Instagram feed and compare yourself to other bodies 99% of the time that’s not how they look in real life.” Regardless of the reason, it was important for him to remind his fans that images on Instagram are less perfect than they appear. hoto has no editing whatsoever.” He claimed he only edits his photos “because I enjoy being an artist and changing the looks and effects of a photo, not to be untruthful.” “On the left is how I look pretty much every day. “It’s a blessing from the Lord and I couldn’t be more grateful.To view this content, you'll need to update your privacy settings. “If you had asked me six years ago where I thought I’d be in 2022, I’d never have said this,” said Choi. In addition to growing units, Choi sees potential for 35 to 40 retail products, including a line of dressings created by Choi’s mother, and the company is starting to pitch licensing partners.Ĭhoi said his parents have retired and are happy playing golf, though they stay engaged. The omnivore menu includes various vegan and vegetarian options, but Health Nut serves chicken, tuna, turkey, egg salad and tofu in salads and sandwiches.Ĭhoi said the average check is between $20-$25, and off-premises sales have become a growing focus through the pandemic, so future units will be smaller (about 1,600-square-feet) with more delivery and pickup, as well as a catering program. On Monday, our sales doubled, literally overnight.”īut what he thought would be a short-term blip became sustained sales growth, and Choi quit his job to take over for his parents to grow the company, getting rid of the vitamins and focusing on the food. “I said, ‘I think that’s a big deal.’ So I called my mom and I suggested she add a cashier the next day. “I remember I was at church one Sunday when someone said Kim Kardashian had tweeted about Health Nut,” said Choi. Choi, who had graduated from business school at that point, became more involved in helping to pivot the business.īut the turning point came in 2015, when a local family called the Kardashians became fans of Health Nut’s salads and began tweeting about it.Īs the Kardashian brand grew, their regular visits to the little store became a backdrop on their reality shows. Choi said his mother beefed up the deli menu, and the restaurant side of the business began to pick up. To offset that, he offered a few thousand dollars for the Choi family to remodel and revamp the brand. In 2007, the landlord raised the rent considerably, Choi said. The store had a little deli that sold salads and sandwiches, and, for about 20 years, that’s how the store operated. “So we want our products to be straightforward, simple, healthy and accessible anywhere.”Ĭhoi said Health Nut’s history goes back to 1988, when his Korean immigrant parents bought a little health food store in Calabasas, just outside Los Angeles, that mostly sold vitamins and frozen foods. “The customers we’re selling to really care what they’re putting in their bodies,” said Choi. And Health Nut is looking at licensing partnerships that could include branded products and snacks for grocery stores, airports or college campuses. Jenner is the mother of Kim Kardashian, Kourtney Kardashian, Khloe Kardashian, Kylie Jenner, Kendall Jenner and Rob Kardashian.Ĭhoi said the company is planning to open about seven more units in the LA area before launching franchising. Terms were not disclosed, and Health Nut CEO Steve Choi declined to characterize the investment.īut he said Jenner brings considerable business acumen to the table - not to mention the huge media reach of the Kardashian family - as Health Nut plots new growth for the fast-casual brand in Los Angeles and beyond. HN Holding LLC, parent to the Health Nut brand, said Tuesday that Jenner has become the family-owned business’ first investor. A three-unit healthful-foods concept in Los Angeles that has enjoyed the Midas touch of the Kardashian family is taking it to the next level with Kris Jenner as an equity investor.
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